32Red opened shop in 1999 and since then they expanded all over the world, with nowadays covering dozens of countries.
They even have brick-and-mortar offices with their number revolving around 1000 and virtually all of them are located in Europe.
It is a bit surprising given the fact that the company has the headquarters in Curaçao, where it is also licensed and regulated.
Sports Betting Offers
One of the things that help 32Red stand out from the crowd are the high odds offered on all sports, with even-chance events being priced at 1.96. The house edge can be further decreased by using Asian handicaps and tinkering with the spreads, particularly when betting on American sports.
Speaking of which, players from the US are not allowed to wager here, but their beloved NFL, NBA, MLB and NHL all enjoy ample coverage and are available to bet live.
These sports can’t be watched as they unfold, even though live streaming is offered as the service is restricted to European competitions.
Domestic football leagues as well as the corresponding cups are included and the same goes for tennis grand slam tournaments. The number of markets dwindles when players make the transition from the Premier League to lower divisions, but the odds stay the same.
32Red has a slightly different approach as compared to most bookmakers, as it focuses mostly on customer retention and less on attracting new members. That’s why, the loyalty program is solid and players accumulate a fair number of comp points when betting real money.
These can be exchanged into currency, branded merchandise or used to gain access to exclusive tournaments, but also help players claw their way to the top and attain VIP status.
On the flipside, there is no welcome bonus and regardless of how much money players choose to invest up front, the deposit is not going to be matched.
Reloads are not going to trigger any bonuses either and said there are no incentives for recommending players to tag along. Players will feel like they are more or less on their own, but at least they benefit from better than average odds and it depend entirely on them to stay profitable.
Deposits and withdrawals
The limits for both deposits and withdrawals are very low, which benefits beginners more and has a deterring effect on highrollers. Anyone can invest €10, but those who play on a lot of money and are successful, will be upset to hear that they can only cash out $1000.
On the bright side, there are no limitations in regard to how much money one can withdraw on a monthly basis, so players can use credit cards, electronic wallets and bank transfers to make multiple cash outs.
32Red customers who need assistance have to choose between the traditional email solution and the much faster and to some extent more effective live chat. Telephone support used to be the middle way, but for some odd reason it is not available here.